Marketing Strategy for: The Intimate Family Photographer — Maternity, Baby & Emotional Family Sessions
BA
by BOOSTLAB AI
Photography Style Assessment
Photography Style
Classic
Color Preference
Pastel
Preferred Subject
People
Lighting Preference
Natural bright lighting
Technical Interest
No, I am more interested in the emotional aspect
Who You Are as an Author
You are a keeper of memory. You don't capture families — you hold space for their love, change, and becoming. Your photos are not poses, but feelings: softness, waiting, presence, connection. You make people feel seen in their most tender seasons.
Main Goals and Focus
Primary Goal
Your goal is to attract clients who value intimate, artistic, and emotional family photography — from pregnancy to the first year and beyond. You want to be known as the photographer who brings warmth, trust, and timeless visuals to life-changing moments.
Audience and Market
Pregnant Women and Couples
Seeking beautiful, honest documentation
New Parents
Who want soft newborn and 1-year sessions
Aesthetic-Focused Families
Families who value aesthetics and emotion
Professional Network
Midwives, doulas, and wellness providers who refer you
Premium Market
High-end gifting platforms or motherhood retreats
Your Strengths
Create Calm and Connection
You create calm and connection on set
Notice Details
You notice the small details and true emotion
Guide Without Stress
You guide without stress — your sessions feel safe
Timeless Visual Tone
Your visual tone feels timeless, soft, and honest
Areas for Improvement
1
Clarify Packages
maternity / newborn / full year / print bundles
2
Offer Guided Services
Offer guided wardrobe/moodboard service for unsure clients
3
Build Better Website
Build an easy-to-navigate site with photo-first galleries
4
Transform Testimonials
Turn testimonials into stories (not just reviews)
Unique Value Proposition (USP)
You give families a mirror of their most emotional moments — but make it art. You don't "take family photos." You make people feel seen and safe while they live through change.
Tone of Voice & Visual Language
Tone
warm, reassuring, poetic, thoughtful
Visuals
pastel tones, natural textures, soft fabrics, cuddles, window light
You work : quietly, confidently, gently. No clutter. Just light, skin, touch, breath.
Main Channels to Focus On
Instagram
carousels: maternity, newborn, behind-the-scenes
Website
clean, emotional, storytelling layout
Pinterest
for pastel visuals and session inspiration
Referral Network
doulas, baby brands, clinics
Email/WhatsApp
postnatal check-ins, gift offers, upsells
Client Pains & Desires
😫 Pains:
"I feel exhausted and overwhelmed, not photogenic"
"I want photos but don't want to feel posed"
"I don't know what to wear or expect"
💡 Desires:
To feel safe and guided by someone who understands
To preserve a fleeting season beautifully
To give or receive meaningful memory-based gifts
To see themselves and their child with kindness
Formats and Offers
Maternity & Newborn Bundle
two sessions + shared tone + print bundle
Baby's First Year Plan
3 sessions: newborn / 6 mo / 1 year
Gift Session
perfect for baby shower or partner gift
At-Home Tender Series
lifestyle family session with light styling
Visual References & Style Anchors
You work in the visual language of touch, light, and emotional memory.
Your style is close to:
- Lifestyle maternity photography by Jamie Street / Paige Knudsen
- Newborn photography for Kinfolk-like brands
- Pinterest boards: "soft family session", "window light newborn", "natural motherhood"
- Home sessions with linen, floor cushions, bare feet, real moments
- Photobooks from Artifact Uprising, or soft bound memory journals
Use these references to communicate style and attract aligned clients.
90-Day Roadmap: Month 1
Focus & Offer
Choose 3 signature packages, brand them gently
Create Client Guide
Create a PDF called "What to Expect" — reassuring, beautiful
Share Stories
Post 3 testimonials as "tiny stories" on Instagram
90-Day Roadmap: Month 2
1
Community & Growth
2
Offer Gifted Session
to a doula or local midwife
3
Collect BTS Content
Collect 5 BTS clips to use in future promo
4
Host Campaign
Host a giveaway or referral campaign: "for someone starting their motherhood journey"
90-Day Roadmap: Month 3
Launch Print Set
Launch "Year in Light" print set from 3 sessions
Test Mini-Sessions
Test a mini-session day with soft backgrounds & guided moments
Partner Campaign
Partner with florist or baby shop for styled giveaway/campaign
Final Words from Boosti
You don't just photograph — you witness life arriving.
You create a quiet space inside time. Where people look back and say, "That's when everything changed. And that's how it felt."
You make that feeling visible. And that's your gift.
— Boosti 🤍
🔗 Ready to build your own strategy? ✨ This was just one example of what's possible. Your style, your audience, your path — let's build it together.